Email Notifications
Configure transactional emails and notification templates
WooNooW includes a modern notification system that replaces WooCommerce's default emails with beautiful, customizable templates.
Navigate to Settings > Notifications to manage all settings.
Email System Mode
WooNooW can use its own email templates or fall back to WooCommerce defaults.
| Mode | Description |
|---|---|
| WooNooW (default) | Uses WooNooW's responsive templates with rich customization |
| WooCommerce | Disables WooNooW emails and uses native WC templates |
To change modes, go to Settings > Notifications > Channels and toggle the Email System setting.
[!TIP] Use WooCommerce mode if you have heavily customized WC email templates or use a third-party email customization plugin.
Notification Dashboard
The main Notifications page shows a card-based overview:
Recipients
| Card | Description | Path |
|---|---|---|
| Staff | Notifications for admins (orders, low stock, new customers) | /settings/notifications/staff |
| Customer | Transactional emails (order updates, account, shipping) | /settings/notifications/customer |
Channels
| Card | Description | Path |
|---|---|---|
| Channel Configuration | Email, Push, WhatsApp, Telegram settings | /settings/notifications/channels |
| Activity Log | View sent/failed/pending notification history | /settings/notifications/activity-log |
Email Events
WooNooW sends notifications for the following events. Each event can have separate templates for Staff and Customer.
Order Events
| Event | Trigger | Staff | Customer |
|---|---|---|---|
| New Order | Order placed | ✅ | ✅ |
| Order Processing | Payment received | ❌ | ✅ |
| Order Completed | Order marked complete | ❌ | ✅ |
| Order On-Hold | Order put on hold | ❌ | ✅ |
| Order Cancelled | Order cancelled | ✅ | ✅ |
| Order Refunded | Full/partial refund issued | ✅ | ✅ |
| Order Failed | Payment failed | ✅ | ❌ |
| Customer Note | Note added to order | ❌ | ✅ |
Customer Events
| Event | Trigger | Staff | Customer |
|---|---|---|---|
| New Account | Customer registers | ✅ | ✅ |
| Password Reset | Reset link requested | ❌ | ✅ |
Inventory Events
| Event | Trigger | Staff | Customer |
|---|---|---|---|
| Low Stock | Product reaches low stock threshold | ✅ | ❌ |
| Out of Stock | Product stock reaches 0 | ✅ | ❌ |
Subscription Events
[!NOTE] Subscription events only appear when the Subscriptions module is enabled.
| Event | Trigger | Staff | Customer |
|---|---|---|---|
| Subscription Created | New subscription starts | ✅ | ✅ |
| Subscription Renewed | Successful renewal payment | ❌ | ✅ |
| Subscription Pending Cancel | Customer requests cancellation | ✅ | ✅ |
| Subscription Cancelled | Subscription ended | ✅ | ✅ |
| Subscription Expired | Subscription reached end date | ❌ | ✅ |
| Subscription Paused | Customer paused subscription | ❌ | ✅ |
| Subscription Resumed | Customer resumed subscription | ❌ | ✅ |
| Renewal Failed | Payment failed | ✅ | ✅ |
| Payment Reminder | Upcoming renewal notice | ❌ | ✅ |
Template Editor
Click any event to open the template editor. You can customize:
- Enable/Disable - Toggle the notification on or off
- Subject Line - Use variables like
{{order_number}} - Email Body - Rich text editor with formatting
Staff vs Customer Templates
Each event has two template tabs:
- Staff Template - Sent to admin email, includes administrative details
- Customer Template - Sent to customer, friendly and informative
Available Variables
Use these placeholders in your templates. They are replaced with actual values when the email is sent.
Order Variables
| Variable | Description |
|---|---|
{{order_number}} | Order ID |
{{order_date}} | Date order was placed |
{{order_total}} | Total amount |
{{order_status}} | Current status |
{{order_items}} | List of ordered products |
{{shipping_method}} | Selected shipping |
{{payment_method}} | Payment method used |
Customer Variables
| Variable | Description |
|---|---|
{{customer_name}} | First + last name |
{{customer_first_name}} | First name only |
{{customer_email}} | Email address |
{{billing_address}} | Full billing address |
{{shipping_address}} | Full shipping address |
Site Variables
| Variable | Description |
|---|---|
{{site_name}} | Your site title |
{{site_url}} | Your site URL |
{{admin_email}} | Admin email address |
Subscription Variables
| Variable | Description |
|---|---|
{{subscription_id}} | Subscription ID |
{{next_payment_date}} | Next billing date |
{{subscription_total}} | Recurring amount |
Account Variables
| Variable | Description |
|---|---|
{{reset_link}} | Password reset URL |
{{user_login}} | Username |
Template Syntax
Email templates support card blocks for structured layouts and buttons for calls-to-action.
Card Blocks
Wrap content in cards to create visual sections:
[card:type]
Your content here...
[/card]
Available Card Types
| Type | Use For | Styling |
|---|---|---|
default | Standard content | White background |
hero | Header/intro | Gradient background (uses your Appearance colors) |
success | Confirmations | Light green background |
info | Information | Light blue background |
warning | Alerts | Light yellow background |
basic | Footer/muted text | No background, no padding |
Button Syntax
Add clickable buttons inside cards:
[button:solid]({{order_url}})View Your Order[/button]
[button:outline]({{shop_url}})Continue Shopping[/button]
| Style | Description |
|---|---|
solid | Filled button with primary color |
outline | Border-only button |
link | Plain text link |
Example Template
[card:hero]
# Order Confirmed! 🎉
Thank you for your order, {{customer_first_name}}!
[/card]
[card]
## Order Details
**Order:** #{{order_number}}
**Date:** {{order_date}}
**Total:** {{order_total}}
{{order_items}}
[button:solid]({{order_url}})View Your Order[/button]
[/card]
[card:basic]
Questions? Contact us at {{support_email}}
[/card]
[!TIP] Use Markdown formatting inside cards:
# Heading,**bold**,- lists, etc.
Email Delivery
WooNooW uses WordPress's built-in mail function (wp_mail).
[!TIP] For reliable delivery, install WP Mail SMTP and connect to a transactional email service (SendGrid, Postmark, Mailgun).
Troubleshooting
Emails Not Sending
- Check if the event is enabled in Settings > Notifications
- Verify the email system mode is set to WooNooW
- Check if WordPress can send emails (test with a contact form plugin)
- Review the Activity Log for failed deliveries
Emails Going to Spam
- Use a dedicated SMTP service via WP Mail SMTP
- Verify your domain (SPF, DKIM, DMARC records)
- Avoid spam trigger words in subject lines
Test Emails
Use the Send Test button in the template editor to preview how emails appear in customer inboxes.
