Newsletter

Manage subscribers and send email campaigns directly from your store.

WooNooW includes a built-in newsletter system, allowing you to build your audience and engage customers without third-party services.

Managing Subscribers

The Subscribers tab displays your entire audience list.

  • Status: Quickly see if a user is active or unsubscribed.
  • Source: Identify if the subscriber is a registered WordPress user or a guest.
  • Actions: Use the menu to manually unsubscribe or delete users.

Collecting Emails

Subscribers are automatically added via:

  1. Checkout Opt-in: Customers can subscribe while placing an order.
  2. Footer Form: Use the built-in newsletter block in your store footer.
  3. Popups: (If enabled) Capture emails via exit-intent popups.

Creating Campaigns

Navigate to the Campaigns tab or click New Campaign to start composing an email.

Campaign Settings

  1. Title: Internal name for your reference (e.g., "Holiday Sale 2026").
  2. Subject: The subject line appearing in customers' inboxes. Use emojis to boost open rates! 🎄

Email Builder

The visual editor allows you to format your message with rich text, links, and images.

[!TIP] Use Variables Personalize your emails using shortcodes like {customer_name} to automatically insert the recipient's first name.

Sending Process

Once your campaign is ready, you can:

  • Send Test: Send a preview to your admin email address.
  • Schedule: Pick a future date and time for delivery.
  • Send Now: Immediately blast the campaign to all active subscribers.

WooNooW handles the sending queue in the background to prevent server timeouts.