Customers

VIP classification and metrics.

Know who buys from you.

Customer Overview

Navigate to Store > Customers to view your customer database. The table provides a quick view of:

  • Name & Email: Contact details.
  • Total Spend: Lifetime value of the customer.
  • Orders: Number of orders placed.
  • Last Seen: Date of last activity.

VIP Classification

WooNooW automatically tags customers based on their spending habits to help you identify high-value clients.

Tiers

  • VIP: Customers whose total spend exceeds the VIP threshold (configurable in Settings). These are your top 1% or 5% of customers.
  • Recurring: Customers who have placed more than one order but haven't reached VIP status yet.
  • New: Customers with only a single purchase.
  • At Risk: High-value customers who haven't purchased in a long time (e.g., > 90 days).

Actions

Click on a customer to view their detailed profile, including:

  • Order History: Full list of past purchases.
  • Notes: Private admin notes about the customer.
  • Edit Details: Update shipping/billing addresses manually.

Segmentation

You can use these classifications to segment your Newsletter campaigns. For example, send a special "Thank You" coupon exclusively to your VIP segment.